Men's classic watch collection by W. T. Author

The making of a watch brand

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Our story

About W. T. Author

At 13:00 Friday 13th September 2013 we launched a men’s classic watch collection, the likes of which had never been seen before; the result of countless meetings at local coffee houses under Birmingham’s prestigious School of Horology. Discussing our love of fine watches, it soon dawned on us exactly how our friendship and passion for design could be directed into manufacturing a collection of our very own that charts the history of watches.

Dedicated to the memory of the patient teacher Wynn Phillips and the loving grandfather Thomas Hall, both have their initials etched into the very fabric of time, forever.

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A unique character

The history of watches

It is clear to everyone that the market is overcrowded by overpriced lookalikes, with very little or no ambition placed into genuinely introducing something new. Today’s watch industry completely lacks personality and so we decided to bring a certain romance back to the men’s classic watch. We encompass each limited edition product with a unique character that is totally individual to the brand. This vision will always be carried forward into every product as we continue on this thirteen year journey into the history of watches.

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Designer

Sam Holland

Maker

Jon Shakespeare

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Honest and personal

'The thirteen year plan'

From the start we wanted watches that remain honest and have personality. The ‘thirteen year plan’ extends from this philosophy and it soon dawned on us how special we could make this brand. By working towards a 2013 release we are now building upon a history for a men’s classic watch that will only become clear to our audience as we progress.

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Pioneering ideas

Our debut product

For our debut product we looked to the humble beginnings of gent’s watches that came with the turn of the 20th century, concentrating on the pioneering ideas of that era (the transformation from pocket watch to wristwatch, the shoulders brazed onto the case and typography applied to the indices and packaging). And we will continue this mentality with every year going forward as we design for the next decade, and so on. Jumping to 2025, we will have thirteen watches each summarising thirteen decades of design in the history of watches.

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Technological breakthroughs

Style innovations

We give every part of this project room to breathe and develop organically. Each component has had the opportunity to evolve allowing us to really get under the skin of the design and pinpoint the aspects that we want to use in order to sum up the decade. We will be pushing forwards to celebrate style innovations and technological breakthroughs meaning everything will be considered along the way with no stone left unturned. As far as the future designs are concerned we are happy with the framework and we certainly have the ideas in place.

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The Shropshire countryside

Our workshop

Our workshop is based in the Shropshire countryside where we receive each tailor-made component from every corner of the globe (from USA to South America, Asia to Switzerland and of course, Great Britain). We assemble each product and fit precision movements, tested above and beyond the usual quality standards. We make and fit each strap from beautiful Buffalo hides onto the watch, where it will sit in the packaging with the signed book and limited edition screen print.

We want as much control of the product as possible and this will only grow as we continue to progress. We want to ensure quality, but our primary objective is really just to be us. We feel we have something with that human touch that other watch brands at this level just do not have.

Read the interview here.

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