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Chapter 5 : Nº 1940

Our followers,

The fifth collection arrives for pre-order right now.

Set six years after our fourth collection, it marks the Battle of Britain – the military campaign of the Second World War when the Royal Air Force defended the United Kingdom against the German Air Force attacks from the end of June 1940. Inspired by watches and aircraft gauges of the decade, the new collection takes on a more aggressive approach to design. The price of every watch will be reduced by £50 across the new collection until Friday, 27 October 2017.

Explore the new collection here or via the links below.

One very important note : last year’s Nº 1934 green edition sold out VERY quickly. If you are hoping to purchase an item that is limited to only 25 pieces (this year’s black & and the new grey edition) then it is highly recommended you do so earlier rather than later to avoid disappointment. These things will be like gold dust after Christmas! And as always, our entire collection is a one time manufacture only, once it’s gone it’s gone.

Mission Statement

We appreciate the value and beauty of the physical object and our shows focus on presenting these items to you. Exhibitions have returned to being a priority to us – not just for the real experiences associated with touring the country, but the interaction it demands from our followers. The packaging artwork, the weight of the watch, the smell of the leather, the secrets hidden within, and having a physical object that is detached from the online world with you. All part of the experience and magic.

Duxford Battle of Britain Show

We are proud to debut Nº 1940 at Duxford Battle of Britain Show.

Tickets can be purchased here.

Can’t make this show? Check out the full list of shows found here. We have been delighted with the feedback so far – from the glimpses we have shown you on our social media channels and through all our conversations across the country. We expect the last half of 2017 to be our busiest (but most fun) yet!

Sam Holland

Author Sam Holland

In November of 2009, Sam Holland graduated as MDes (Hons) Product Design from Coventry University’s School of Art & Design, UK. Accepting the role of watch designer, he soon established himself as a leading consultant working with a huge portfolio of international brands. Now designing and working from his studio on the Essex coast, Sam loves nothing more then heading down to Old Leigh for some traditional Fish & Chips!

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