Close this search box.

Every year we design and build a new collection of watches. Throughout the process we share watch photography ideas from development through to the final product. This year we introduced the Nº 1968 to our followers.

Each range is underpinned by a single theme. We look at building scenes with authentic items that tell the story behind each watch. We consider colour, light and composition to determine a series of images that lend themselves to a specific point in time.

Quality is at the centre of every series produced in our Studios. We limit to an exact amount that allows the products to ultimately speak for themselves.

The Car

We collaborated with Quinntech Racing to photograph the latest watch release: Nº 1968. Thank you Rob, Arnout and Rob for permitting access to a beautiful car with a beautiful history. We searched for an authenticity and we found it. Here’s just a snapshot of of the car’s history:

  • It’s a Netuar – Peugeot Mk3 Formula 1 Car.
  • Built in 1964 in preparation for the Rand Grand Prix held in Kyalami, 12 December 1964.
  • It finished 14th Overall in its first Grand Prix, ahead of Jackie Stewart who was making his Formula 1 debut, standing in for an injured Jim Clarke.

Continue reading here:

Chapter 7: Nº 1968 is set fifteen years after WT Author’s sixth collection.

It marks the 1968 season of World Championship motor racing where the signature silhouette adopts a rotating bezel referencing racing watches from the time. Each watch is finished beautifully with a refined 22mm handmade leather rally strap. Or choose a silver-tone, solid stainless steel jubilee bracelet instead.

watch photography ideas by wt author driver in car

The Setting

The scene is set by shooting images that present the character in our chosen environment. The 1960’s racing driver is photographed alongside the car in the garage. This series acts as backdrops to fill the gaps in our portfolio of watch imagery

Being a watch brand we need wrist shots. We shot the products from various angle to produce a dynamic series of images vs. a more traditional set of photographs that lack depth and often end up looking like any other watch brand.

Finally, we need the Hero shots of the watch interacting with the vehicle. We place each product in suitable locations in and around the car’s components to match colour and texture.

We hope you like the results!



Unlock exclusive promotions, insider tips and be the first to know about our latest releases by subscribing to our newsletter today!

*By completing this form you are signing up to receive our emails and can unsubscribe at any time.